Limited Time
You should start researching 30-60 days before you distribute your promotional product. There are 2 reasons for this; If you are going to make a large purchase, there is a possibility that the company you will purchase from will bring your product directly from abroad. However, this requires a period of 30-60 days. You have to take into account the possibility that everything will not go as you planned.
Ignoring Your Customers' Needs
You should not make the promotional products you buy a habit. If you constantly hand out pens or t-shirts, you can enter a vicious circle. You can conduct surveys with your customers about what they use the most at certain times.
You Shouldn't Just Focus on Price
Remember, your promotional products are the ambassadors of your world. The products you present to your customers at a fair or directly bear the traces of your business. If your promotional product breaks down or your favorite pen starts not to write, you will not be well remembered. Giving cheap and shoddy promotional items is sometimes worse than giving nothing.
Wrong Product Selection
Everyone likes to give out interesting promotional items. However, it is important to appeal to current and potential customers. You should not appeal to people outside of your target market. A company I know gave a penguin shaped pen as a promotional item. Everyone flocked to the company's stand to buy that pen for their child. The children did not remove the pen from the bedside, but the customers forgot that gift in a short time and of course the company that gave it…