Fast Recognition of Your Brand
Promotional products enable the consumer to remember your brand, products and services by recognizing your logo. E.g; When you see the logo of the brand, which is a fast food chain, you remember the name and the work it does. A study states that 89% of consumers have returned to the advertiser from a promotional product they purchased in the past two years.
Makes Your Brand Memorable
Tv or banner ads pass people's eyes in a few seconds. However, when you gift your promotional product, it is mostly used for a long time and is always in sight. According to another study, 76.1% of the participants can remember the name of the advertiser in the promotional products they bought in the last 12 months.
Works as Your Business Card
Business cards introduce your brand and you to consumers. Promotional products work more or less the same, but with better results. When you distribute gifts related to your business and industry, you are actually promoting your business to potential consumers. Remember that promotional products may include your contact information as well as your logo.
Customer Loyalty
Your target audience should buy your products frequently. The higher the quality and usability of your promotional products, the more likely your target audience will perceive that your products are of good quality and usable. In this way, your marketing campaign will have more impact on the target audience and help raise the profile of your brand.